UK Toy Stores

Urchin

Shop at Urchin : Write a Review

Urchin is a funky little website that feels safe, family-accessible, and simple.  A beaming little baby looks up from the left part of every page with the child-friendly font of the word, Urchin, right next to it.  Urchin represents "inspiration for family life", according to its website, and it's easy to understand why that's so.

Product descriptions are easy to understand with big action pictures, bold red titles, and concise descriptive text.  The products are arranged in the standard logical categories, but they're organized in a grid format without the often oppressive table lines.  Everything feels loose, free, and organized very intuitively.

Rounded corners are on all the tables and main design elements which just make it feel safer and more friendly.  The holistic design elements are uplifting and inspiring.

This site is all about the children, and it makes no hesitations when it comes to indexing every part of their lifestyle.  Urchin begins with the family and covers the whole household.  The bathroom, bedroom, kitchen, overall safety, garden, and school-related items are given their own sections.  Then there are family Christmas calendars, decorations, activities, and parties.  Moving on from holidays, the product line opens up into more general goods like toys, games, trikes, bikes, scooters, arts, crafts, and electric and pedal cars.  There is a large section on kids' parties and kids' travel.  The baby stuff is overwhelmingly stocked with the following: bath, toys, nursery, cots, cribs, chairs, sleeping, feeding, travel, monitors, and baby care products.

It's easy to browse by category if you're in a rush.  All the links are displayed on a single page in a directory-style format easily understood - even by naive internet users.  The quick search is atop every page and makes for easy searches too.  In short, it's incredibly simple to access the different parts of Urchin.